2024 US Presidential Campaign
Supporting the Biden for President re-election campaign from launch through its final Get Out The Vote phase, this work spanned a period of rapid evolution, strategic pivots, and high-volume creative output. As Associate Director of Design, I helped shape the campaign’s visual and messaging ecosystem as efforts shifted from early fundraising to persuasive outreach and national mobilization.
Following the transition to Vice President Harris’s historic candidacy, the campaign entered an intensive 107-day sprint, producing cross-platform creative designed for speed, clarity, and impact. Social video content was developed for Meta, Snap, and YouTube Shorts, while core campaign narratives were translated into debate response ads, validator content, and newsboost placements. Rally promotion materials supported nationwide organizing efforts, driving more than 140,000 signups across 37 events.
Problem: The campaign required rapid, high-volume creative capable of adapting to evolving strategy while maintaining message clarity across national and hyperlocal audiences.
Solution: Working in close partnership with strategists, the design team delivered rapid-turn creative for hyperlocal paid placements across battleground states. The program produced over 4,500 unique creative variations, generating more than 4.4 billion impressions and sustaining a consistent, high-visibility campaign presence at scale.
Supporting the Biden for President re-election campaign from launch through its final Get Out The Vote phase, this work spanned a period of rapid evolution, strategic pivots, and high-volume creative output. As Associate Director of Design, I helped shape the campaign’s visual and messaging ecosystem as efforts shifted from early fundraising to persuasive outreach and national mobilization.
Following the transition to Vice President Harris’s historic candidacy, the campaign entered an intensive 107-day sprint, producing cross-platform creative designed for speed, clarity, and impact. Social video content was developed for Meta, Snap, and YouTube Shorts, while core campaign narratives were translated into debate response ads, validator content, and newsboost placements. Rally promotion materials supported nationwide organizing efforts, driving more than 140,000 signups across 37 events.
Problem: The campaign required rapid, high-volume creative capable of adapting to evolving strategy while maintaining message clarity across national and hyperlocal audiences.
Solution: Working in close partnership with strategists, the design team delivered rapid-turn creative for hyperlocal paid placements across battleground states. The program produced over 4,500 unique creative variations, generating more than 4.4 billion impressions and sustaining a consistent, high-visibility campaign presence at scale.
Location:
Philadelphia, Pennsylvania
Role:
Associate Director
Creative Lead: Bethany Funkhouser
Motion Media Lead: Keekee Winslow
Motion Media Designer: Katherine Monday
Category:
Environmental Graphics
Visual Identity Design
Campaign Design
Philadelphia, Pennsylvania
Role:
Associate Director
Creative Lead: Bethany Funkhouser
Motion Media Lead: Keekee Winslow
Motion Media Designer: Katherine Monday
Category:
Environmental Graphics
Visual Identity Design
Campaign Design
Display Fundraising Ads
Product Concepts
Sustainer Premiums![]()
Rally Promos
