Automatiste, LFW21 – MITHRIDATE x Dejha Ti & Ania Catherine
‘Automatiste’ derived from the french adjective to describe the Surrealist Automatism method for creating art. The interactive experiential digital work titled Automatiste, showcased Mithridate’s AW21 collection at London Fashion Week on 22nd February 2021. The digital experience weaved together performance art, interactive film, augmented reality, poetry, 3D, machine learning, AI, XR face filters, photography, sound, and experimental web design. “It feels like we’re creating a digital opera” – Dejha and Ania for FAD magazine
view full experience: automatiste.mithridate.uk
My Role as a Visual Designer was to fully design the visual identity of Automatiste; through the development of typographic narratives, the curation and organization of machine learning generated lookbooks and the gamification of a no-customer service digital experience.
‘Automatiste’ derived from the french adjective to describe the Surrealist Automatism method for creating art. The interactive experiential digital work titled Automatiste, showcased Mithridate’s AW21 collection at London Fashion Week on 22nd February 2021. The digital experience weaved together performance art, interactive film, augmented reality, poetry, 3D, machine learning, AI, XR face filters, photography, sound, and experimental web design. “It feels like we’re creating a digital opera” – Dejha and Ania for FAD magazine
view full experience: automatiste.mithridate.uk
My Role as a Visual Designer was to fully design the visual identity of Automatiste; through the development of typographic narratives, the curation and organization of machine learning generated lookbooks and the gamification of a no-customer service digital experience.
Full credits:
"Automatiste" by Ania Catherine & Dejha Ti Automatiste Fashion: Mithridate, represented by CP Concept
Artist Representation of Ania Catherine & Dejha Ti: MTArt Agency
Visual Designer: Patricia Covarrubia
3D Art Direction & Design: Curry Sicong Tian
3D Art Design & Animation: Liu Xin
AI Art: Kadine James, Lucy Wheeler and Fabio Rovai at The Immersive Kind Studios
XR Art: Aaron Jablonski
Creative Production: In Good Company
Music and Sound design: Tony Cruise
Director of Photography: Tara Violet Niami
1st AC: Paula Crichton
Film Editor: Merlin Ettore
Assistant Editor: Polina Mirovskaya
Art department: Erica Weitz
Model: Cristina Robu
Model Agency: Photogenics LA
Styled by: Chanel Verdult
Hair and Make-up by: Nichole Servin
Colorist: Roy Sun