Dream On.
Penn Relays 2023

Penn Relays is the pinnacle of track + field institution in the USA. Its heritage and history bare as much weight as it’s role as a hotbed for the future generations. We set ourselves to build fandom, brand recognition and positive sentiment for On, creating a reputation as an aspirational brand that understands and values athletes of all ages and levels.

Through a series of activations leading up to the three days of races, we conceived meaningful connections with the thousands of people who may or may not buy any of our products, giving them lasting mementos of their time at Penn Relays 2023.

Philadelphia, Pennsylvania


Environmental Graphics
Visual Identity Design
Campaign Design

©Patcova 2023