Lore is about the pursuit of the perfect pedal stroke. They build tools designed to blur the line between spirit, body, and bicycle. Pedal stroke transcendence inspires sustainability, community with a shared passion, the pursuit of perfection, and the hunt for raw speed.

Developing Lore’s DTC strategy, with a flexible system for their digital paid media: from organic social to programmatic ads, this visual design system help them reach their audiences and educate them how they are revolutionazing the cycling industry. 

Location: 
Global

Role: 
Design Director
 
Category:
Art Direction & Design
Digital Design