Advancing Lore’s vision of the perfect pedal stroke, this work established a unified digital ecosystem to express the brand’s pursuit of performance, precision, and connection between rider and machine. Rooted in Lore’s ethos of sustainability, community, and uncompromising speed, the system translates technical innovation into a clear, compelling consumer narrative.

Problem: Lore needed a cohesive digital system to communicate complex performance innovation consistently across global paid and organic channels.

Solution: Led the creation of a flexible direct-to-consumer framework was developed to support the brand’s expanding digital presence across paid and organic channels. Spanning social, programmatic, and performance media, the visual system enables consistent storytelling at scale while educating audiences on Lore’s approach to redefining cycling performance.

Location: 
Global

Role: 
Design Director
 
Category:
Art Direction & Design
Digital Design

Digital / Paid Media