PATRICIA COVARRUBIA – Art director & Designer
ON VIEW: DEJHA TI + ANIA CATHERINE
Experiential performance installation, commissioned by the SCAD Museum of Art, February 2019. I designed Environmental graphics for Terms and Condition room, The Golden Gallery, Data Body and I didn’t sign up for this signage design. 

The first phase of the exhibition was Terms and Condition—an immersive contract that is signed by both the artists {Ania Catherine & Dejha Ti} and the audience-participant {you}. Sign it or you cannot enter into the next phase. Stand in the ring, a sensor triggers a light animation that circles your feet. {Signed}. Reminder of all the times we click “I agree” to T&Cs we never read.  

ADC GLOBAL AWARD WINNER 2020 – FOR EXPERIENTIAL DESIGN (DIGITAL EXPERIENCES + RESPONSIVE ENVIRONMENTS)

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The "Terms and Condition" room, which serves as the foyer of "On View." The performance installation is composed of three distinct rooms. (Photo: Courtesy Djeneba Aduayom)
Photo: Courtesy Tommy St. Clair
"The Golden Gallery" room through the eyes of a viewer. (Photo: Courtesy @oh_iamcrystal/Instagram)

Photo Immersive Contract: Operator.la / Holden Ramage

A wide-angle view of the "I Didn't Sign Up For This" stage. (Photo: Courtesy Operator)


Signage for the "Data Body" stage. (Photo: Courtesy Operator)

Photos: Courtesy Djeneba Aduayom (L), Holden Ramage



Video: Courtesy SCAD 







Raw Appendix



Mark