Pixel in Bloom:
Introducing the Google Pixel family of devices to northern europe for the first time ever. Popping up in style across key cities in Northern Europe (Amsterdam, Stockholm, Oslo and Copenhagen), a vibrant mix of activities and interactive installations was brought to key markets in the region – delivering a magical contrast to the grey skies and wet cobblestones. Through hands-on experiences that highlight Pixel’s best in class camera and all its helpful ways, each touchpoint showcased the power of Pixel.
From retail window-takeover installations, cross-channel marketing communications, OOH activities, consumer social-challenges through to the Made By Google events, we launched something special in a region already known for its elevated sense of style.
Problem: Google needed to introduce Pixel to Northern Europe with a culturally relevant campaign that would stand out in a saturated premium tech market.
Solution: Led a multi-city experiential and visual identity campaign that translated Pixel’s product benefits into immersive, design-forward public installations and communications.
Introducing the Google Pixel family of devices to northern europe for the first time ever. Popping up in style across key cities in Northern Europe (Amsterdam, Stockholm, Oslo and Copenhagen), a vibrant mix of activities and interactive installations was brought to key markets in the region – delivering a magical contrast to the grey skies and wet cobblestones. Through hands-on experiences that highlight Pixel’s best in class camera and all its helpful ways, each touchpoint showcased the power of Pixel.
From retail window-takeover installations, cross-channel marketing communications, OOH activities, consumer social-challenges through to the Made By Google events, we launched something special in a region already known for its elevated sense of style.
Problem: Google needed to introduce Pixel to Northern Europe with a culturally relevant campaign that would stand out in a saturated premium tech market.
Solution: Led a multi-city experiential and visual identity campaign that translated Pixel’s product benefits into immersive, design-forward public installations and communications.
Location:
Oslo, Norway
Copenhagen Denmark
Amsterdam, Netherlands
Stockholm, Sweden
Role:
Creative Lead
Category:
Art Direction
Visual Identity
Campaign Design
Oslo, Norway
Copenhagen Denmark
Amsterdam, Netherlands
Stockholm, Sweden
Role:
Creative Lead
Category:
Art Direction
Visual Identity
Campaign Design
