SILA by Novak Djokovic
As SILA continues to grow within the tennis, lifestyle, and wellness communities, the brand required a cohesive digital content system capable of translating product science into compelling, culturally resonant storytelling. The challenge was to create a scalable framework that balanced premium brand expression with performance-driven clarity across both organic and paid channels.
Problem: SILA needed a scalable digital content system that could translate complex product science into compelling storytelling across organic and paid channels.
Solution: Developed a modular, performance-aligned content framework that strengthened brand consistency, elevated engagement, and supported measurable growth.
As SILA continues to grow within the tennis, lifestyle, and wellness communities, the brand required a cohesive digital content system capable of translating product science into compelling, culturally resonant storytelling. The challenge was to create a scalable framework that balanced premium brand expression with performance-driven clarity across both organic and paid channels.
Problem: SILA needed a scalable digital content system that could translate complex product science into compelling storytelling across organic and paid channels.
Solution: Developed a modular, performance-aligned content framework that strengthened brand consistency, elevated engagement, and supported measurable growth.
Location:
Global
Role:
Creative Director
Designer:
Valentina Morillo
Category:
Brand Systems
Digital Content
Performance Marketing
Global
Role:
Creative Director
Designer:
Valentina Morillo
Category:
Brand Systems
Digital Content
Performance Marketing
Novak Authenticator Series
Ingredient Series
Lifestyle Series
Science Explained Series
