Emerging from the energy of transmission and endurance, this collection draws inspiration from The Chasquis — the ancient messengers of the Inca Empire who traversed the Andes and the Atacama to carry words, symbols, and offerings across vast distances. Their movement embodied exchange, continuity, and purpose, transforming the act of running into a living message.

Translating this legacy into a contemporary context, the campaign positions today’s runners as modern messengers navigating both physical and internal terrain. The Atacama Desert serves as both landscape and metaphor — expansive, silent, and exacting — where motion becomes meaning and endurance becomes expression.

The collection launched alongside an immersive experience for relay and solo runners traversing 500 kilometers of raw desert terrain, uniting product, place, and performance within a singular narrative framework.

Problem: The collection required a unifying narrative and visual language to connect product, place, and endurance performance into a meaningful brand story.

Solution: Directed a cross-disciplinary campaign that framed runners as modern messengers, delivering a cohesive visual and editorial system across photography, film, and e-commerce experiences.

Location: 
Chile

Role: 
Art Director & Producer

Photographer: Kata Ulloa
Collection Designer: Claudio Enrique / Lena Anders
Videographer: Sebastián Tomás 
Model: Barbara Durand

Category:
Art Direction
Product Photography: Editorial & E-commerce
Editorial Design