The Message: The Speed Project Atacama Collection
This collection emerges from the unrest that stirs the message, an energy carried forward by those who came before. It draws inspiration from The Chasquis, the ancient messengers of the Inca Empire who ran across the Andes and the Atacama carrying words, symbols, and offerings. Their purpose was to give and receive, to pass meaning from one to another, until they themselves became the message.
Like The Chasquis, today’s messengers move through terrain both physical and internal — running, creating, enduring. The Atacama becomes their mirror: vast, quiet, unrelenting. The message lives in motion.
The campaign introduced the collection alongside the experience for relay and solo runnings who will traverse 500km of pure, raw, vast desert.
The campaign introduced the collection alongside the experience for relay and solo runnings who will traverse 500km of pure, raw, vast desert.
Location:
Chile
Role:
Art Director & Producer
Photographer: Kata Ulloa
Collection Designer: Claudio Enrique / Lena Anders
Videographer: Sebastián Tomás
Model: Barbara Durand
Category:
Art Direction
Product Photography: Editorial & E-commerce
Editorial Design
Chile
Role:
Art Director & Producer
Photographer: Kata Ulloa
Collection Designer: Claudio Enrique / Lena Anders
Videographer: Sebastián Tomás
Model: Barbara Durand
Category:
Art Direction
Product Photography: Editorial & E-commerce
Editorial Design
