The Speed Project x The North Face

Unrest is everywhere. It’s in the uncertainty of our world, the endless churn of digital overload, and the quiet turbulence in our own minds. But it’s also the fire that drives change—the discomfort that pushes us to grow. We explore the tension of how running becomes both a reprieve from the chaos and an embrace of discomfort.  On the run, we confront the noise, move through the unease, and come out the other side transformed. Through raw stories, bold visuals, and reflections from the edges of running culture, this chronicle captures the power of turning visceral unrest into high-octane fuel—for the miles, for the mind, and for navigating our broader human existence. 

In partnership with The North Face, the Make Running Magazine issue 6 sheds light on the intersection of running and culture, through an editorial voice that seeks to uplift the stories that remain untold. 100-custom designed analog cameras were distributed among photographers who explored “Unrest” during the global TSP ultra-races. The magazine features a curated a photo show of their best work. 

Problem: The collaboration needed a compelling editorial platform to explore running’s cultural edge and unify global race storytelling under a single theme.

Solution: Led the creative direction of a narrative-driven publication and visual identity that transformed “Unrest” into a cohesive global storytelling system across photography, editorial, and experiential outputs.