Wallet Connect Launch
One rebrand is difficult, two are even harder. Add in the renaming of a well-known company, a token announcement, the formation of a foundation, and announcing all of that during one of the busiest and noisiest industry events of the year, and it becomes exceptionally challenging. In the Fall of 2024, we reintroduce one of the most influential web3 innovators as they embarked on a new stage of growth. Formerly known as WalletConnect Inc., the dynamic web3 leader has evolved with a mission to empower builders to redesign, recreate, and reown the internet.
Problem: WalletConnect needed to reintroduce its evolving identity and vision during a high-noise industry moment while maintaining credibility with developers and partners.
Solution: Led the visual and art directed the motion design direction for a unified launch campaign that clearly communicated the brand’s transformation across film, identity, and event touchpoints.
One rebrand is difficult, two are even harder. Add in the renaming of a well-known company, a token announcement, the formation of a foundation, and announcing all of that during one of the busiest and noisiest industry events of the year, and it becomes exceptionally challenging. In the Fall of 2024, we reintroduce one of the most influential web3 innovators as they embarked on a new stage of growth. Formerly known as WalletConnect Inc., the dynamic web3 leader has evolved with a mission to empower builders to redesign, recreate, and reown the internet.
Problem: WalletConnect needed to reintroduce its evolving identity and vision during a high-noise industry moment while maintaining credibility with developers and partners.
Solution: Led the visual and art directed the motion design direction for a unified launch campaign that clearly communicated the brand’s transformation across film, identity, and event touchpoints.
Location:
Singapore
Role:
Design Lead & Art Director
Motion Designer:
Santiago Nogueira
Category:
Design
Film & Motion Graphics
Singapore
Role:
Design Lead & Art Director
Motion Designer:
Santiago Nogueira
Category:
Design
Film & Motion Graphics