lululemon FY24 Footwear Preview
A new feeling for your foot. There is no better way to convey what it means to feel something than through experience. Whether it’s jumping in an ice-covered lake or test-driving a new car on the autobahn, there is no substitute for first person interaction. The brand's first ever launch of men’s footwear was an experience hosted at the Chelsea Factory — from start to finish, guests received a behind the scenes look into how innovation and emotion have come together to inform design for the wholly unique collection.
Problem: lululemon needed to introduce its first men’s footwear line in a way that translated technical innovation into an emotionally resonant brand experience.
Solution: Led the creative concept and experiential design of an immersive launch environment that allowed guests to physically engage with the product’s performance story.
A new feeling for your foot. There is no better way to convey what it means to feel something than through experience. Whether it’s jumping in an ice-covered lake or test-driving a new car on the autobahn, there is no substitute for first person interaction. The brand's first ever launch of men’s footwear was an experience hosted at the Chelsea Factory — from start to finish, guests received a behind the scenes look into how innovation and emotion have come together to inform design for the wholly unique collection.
Problem: lululemon needed to introduce its first men’s footwear line in a way that translated technical innovation into an emotionally resonant brand experience.
Solution: Led the creative concept and experiential design of an immersive launch environment that allowed guests to physically engage with the product’s performance story.
Location:
New York, New York
Role:
Creative Lead
3D Experiential Designer: Phu Nhin Ho
Category:
Experiential
Art Direction
VFX and stage graphics
New York, New York
Role:
Creative Lead
3D Experiential Designer: Phu Nhin Ho
Category:
Experiential
Art Direction
VFX and stage graphics
