lululemon FY24 Footwear Preview
Over 100 media, press and NYC community members were invited to step into a world where learning about lululemon's newest offerings was a joyful, interactive adventure.
The creative concept was a new feeling for your foot. There is no better way to convey what it means to feel something than through experience. Whether it’s jumping in an ice-covered lake or test-driving a new car on the autobahn, there is no substitute for first person interaction. The brand's first ever launch of men’s footwear was an experience hosted at the Chelsea Factory — from start to finish, guests received a behind the scenes look into how innovation and emotion have come together to inform design for the wholly unique collection.
Process book available upon request.
Over 100 media, press and NYC community members were invited to step into a world where learning about lululemon's newest offerings was a joyful, interactive adventure.
The creative concept was a new feeling for your foot. There is no better way to convey what it means to feel something than through experience. Whether it’s jumping in an ice-covered lake or test-driving a new car on the autobahn, there is no substitute for first person interaction. The brand's first ever launch of men’s footwear was an experience hosted at the Chelsea Factory — from start to finish, guests received a behind the scenes look into how innovation and emotion have come together to inform design for the wholly unique collection.
Process book available upon request.
Location:
New York, New York
Role:
Creative Lead
Category:
Experiential
Art Direction
VFX and stage graphics
New York, New York
Role:
Creative Lead
Category:
Experiential
Art Direction
VFX and stage graphics
